The mission of the Centre is to focus on digital content development, encourage digital storytelling and bring about a deeper media education and research in digital space. This Centre is first of its kind in India, where world’s top viral content organization and a leading University came together to collaborate and bring students, academia and practitioners together. The centre will critically analyze and help shape development in content and new media from cross-disciplinary and global perspectives both in research as well as in practice. It aims to catalyze practice and innovations and feeds into the existing industry via content development, education and consulting. WittyFeed is a content marketing platform to deliver undiscovered stories in various formats in varied categories ranging from travel to the relationship to humour to DIYS
Speaking on the occasion Mr.Abhishek Mohan Gupta, Pro Chancellor of JLU said “ We are very excited launching this centre which is going to serve as a global focal point for collaboration, research and advancement about content and new media, led by highly trans-disciplinary community of professionals, academicians and practitioners from Jagran Lakecity University and WittyFeed with diverse expertise like Media, Journalism, Advertising and PR, Film and Media, Design, Digital Marketing, Art, Music, Humanities, Hospitality, Technology, Management and Law.”
“My journey from 2010 to 2019 has been like a rollercoaster ride with amazing experiences on the way. Wittyfeed today is on a brilliant growth trajectory because it has been able to understand and deliver high quality digital content to the masses. The JLU Wittyfeed Centre for New Media shall provide an exciting collaborative platform between JLU & Wittyfeed and we at Wittyfeed are very happy being a part of it”. Mr. Vinay Singhal, co-founder and CEO of WittyFeed commented.