Jagran Lakecity University and WittyFeed (One of the world’s
largest digital content organization) signed a Memorandum of Understanding to
establish "JLU WittyFeed Centre for New Media". The agreement was
signed by Mr. Abhishek Mohan Gupta, Pro Chancellor JLU and Mr.Vinay
Singhal, Co-Founder and CEO, WittyFeed, in the presence of Prof
(Dr.) Anoop Swarup, Vice Chancellor JLU, Dr. Vivek Khare, Registrar and
Prof Diwakar Shukla, Director, Jagran School of Journalism & Communication
and Advancement & External Affairs, along with students and faculty of JLU.
The mission of the Centre is to focus on digital content development, encourage digital storytelling and bring about a deeper media education and research in digital space. This Centre is first of its kind in India, where world's top viral content organization and a leading University came together to collaborate and bring students, academia and practitioners together. The centre will critically analyze and help shape development in content and new media from cross-disciplinary and global perspectives both in research as well as in practice. It aims to catalyze practice and innovations and feeds into the existing industry via content development, education and consulting. WittyFeed is a content marketing platform to deliver undiscovered stories in various formats in varied categories ranging from travel to the relationship to humour to DIYS
The mission of the Centre is to focus on digital content development, encourage digital storytelling and bring about a deeper media education and research in digital space. This Centre is first of its kind in India, where world's top viral content organization and a leading University came together to collaborate and bring students, academia and practitioners together. The centre will critically analyze and help shape development in content and new media from cross-disciplinary and global perspectives both in research as well as in practice. It aims to catalyze practice and innovations and feeds into the existing industry via content development, education and consulting. WittyFeed is a content marketing platform to deliver undiscovered stories in various formats in varied categories ranging from travel to the relationship to humour to DIYS
Speaking on the occasion Mr.Abhishek Mohan Gupta, Pro Chancellor of JLU said “ We are very excited launching this centre which is going to serve as a global focal point for collaboration, research and advancement about content and new media, led by highly trans-disciplinary community of professionals, academicians and practitioners from Jagran Lakecity University and WittyFeed with diverse expertise like Media, Journalism, Advertising and PR, Film and Media, Design, Digital Marketing, Art, Music, Humanities, Hospitality, Technology, Management and Law.”
The MoU signing ceremony was preceded by an Igniting Mind Lecture
session, where Mr.Vinay Singhal and Mr. Praveen Singhal, co-founder & CCO
Wittyfeed, shared their story of entrepreneurship, success, inspiration,
setbacks and Wittyfeed. Students from Jagran School of Journalism and
Communication attended the session and participated in this lively session.
“My
journey from 2010 to 2019 has been like a rollercoaster ride with amazing
experiences on the way. Wittyfeed today is on a brilliant growth trajectory
because it has been able to understand and deliver high quality digital content
to the masses. The JLU Wittyfeed Centre for New Media shall provide an exciting
collaborative platform between JLU & Wittyfeed and we at Wittyfeed are very
happy being a part of it”. Mr.
Vinay Singhal, co-founder and CEO of WittyFeed commented.
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