The Jagran School of Journalism and Communication organized an Ignited Mind lecture on 7th February 2018 at Jagran
Lakecity University. With BA (Hons) Advertising & PR being a newly
introduced course, having Ms. Betty Wong take out time to interact with the
students of JLU Bhopal was a feat worth celebrating.
Betty is Communications Manager at
Google, based in Hong Kong. She leads the communications strategy and
influencer engagement campaign for Google in Hong Kong, covering a wide range
of products and topics. Before that, she was PR Manager at CFA Institute on the
PR and Social Strategy for CFA Institute in the Asia Pacific region. She is
also an advocate for innovation and entrepreneurship.
To her credits, she created, launched
and led one of the key initiatives by Google, the Empowering Young
Entrepreneurs Program. The program connected corporates and entrepreneurs, and
drove collaborative innovation for 3 consecutive years. Over 1,000 youngsters
and 22 startups were inspired by it.
Sharing over ten years of her work
experience in Media Relations, Finance and Investment, and entrepreneurship in
Hong Kong, Betty spoke at length about Journalism and Media, and Public
Relations. Her stories about her journey to becoming a communications
professional were awe inspiring.
She shared with students, Google’s mission
to organize the world’s information and make it useful and accessible to
everyone and how quality journalism is critical to that endeavor. It is after
all in the hands of professionals in the field of journalism to provide
accurate information to people on important issues when it matters the most.
Betty quoted that “At Google News Lab, we strongly believe in the importance of
original fact based reporting that spreads knowledge and has the power to
improve people’s lives, and the journalists who produce it.” They believe in
Google’s capacity to be a positive force in helping journalists strengthen
digital storytelling and produce more in-depth reporting.
She emphasized on how digital media
technologies are changing the world we live in and experience. As a case in
point, she shared the experiments with VR at the South China Morning Post.
Betty spoke at length about PR, journalism, media relations and technology, and
changing consumer habits. The students drawn from media & communication,
humanities, and management drew lessons and put up many questions to her ranging
from careers at Google, to challenges in the world of brands and communication.
It indeed turned out to be a lecture
that enlightened various young individuals aspiring for a career in the fields
of Journalism, PR, Media Relations, and many more.
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